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August Jackson

Competitive Intelligence and Strategy Professional, Tech Pundit and Social Software Evangelist working for Verizon.

I apply competitive intelligence and strategic analysis to anticipate near-term competitive dynamics and long-term innovation and disruption in high-tech industries.

I have a proven track-record for innovation in designing methods to leverage new information technology and sources to improve organizational intelligence about the competitive environment. Over my career I’ve delivered reports with foresight and insight that helped sales teams win major contracts and senior executives make informed decisions for successful product launches, country expansion, mergers and acquisitions.

Most of my career has been spent spent in the Information and Communications Technologies (ICT) industry. I have a genuine fascination with this industry and how ICT plays a critical role in organizations’ competitiveness and effectiveness. This is expressed in a real professional enthusiasm I have for everything I do.

I’m an active experimenter who has taken advantage of emerging technologies such as podcasting, blogging and social media for marketing success. I’ve applied all of these tools for research, marketing and collaboration inside the company and within professional communities.

I regularly speak and write on the topics of strategic analysis, competitive intelligence and how organizations can leverage Information and Communications Technology (ICT) for competitive advantage and to drive growth.  I am available to speak, write or consult about these and related topics.  Please contact me if your organization is facing challenges from disruptive technology or competitors.

I produce the Competitive Intelligence Podcast and blog about competitive intelligence, the technology industry and the new business models and scenarios faced by modern business. I received my B.A. in International Affairs from the George Washington University and my MBA from the University of Maryland Robert H. Smith School of Business.

Areas of Expertise

• Analysis for strategic corporate and business planning
• Strategic planning needs assessment
• Primary and secondary competitive intelligence research
• Applications of competitive intelligence for sales
• Incorporating new tools and information sources to improve organizations’ ability to execute

Articles

• Jackson, A. (2009).  Web 2.0 Changes Everything.  Competitive Intelligence Magazine, 12, 8 – 11.
• Jackson, A. (2006). RSS: The CI Professional’s Best Friend. Competitive Intelligence Magazine, 9, 23 – 27.

Presentations

• “Scenario Analysis: Planning for Uncertain Futures”
• “Cast a Wide Research Net and Save Time with RSS”
• “Using the Internet to Research Private Companies “
• “Anticipating Competitive Threats to Global Growth Strategies”
• “Social Network Analysis for Competitive Intelligence Insight”
• “Getting the Most from the Internet and the Deep Web”

Professional Activities and Awards:

• Program chair for the Society of Competitive Intelligence Professionals (SCIP) 2010 Conference
• American Marketing Association, Washington, DC Chapter Social Media Marketing Committee
• Vice-chair for the SCIP 2009 Conference
• Chapter Chair for SCIP Greater Washington Chapter 2004 – 2009
• TechAmerica (formerly ITAA, GEIA) Game Changers and Civilian IT Budget committees, 2008
• Winner SCIP Catalyst Award, 2007

Contact August

E-mail: august at augustjackson dot net

August Jackson Resume (pdf)

Twitter: http://www.twitter.com/8of12

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Disclaimer: The fine people at Verizon provide me a paycheck.  The opinions contained in this blog, elsewhere on the Internet or in my presentations are my own.  These statements do not reflect any official statement or opinion from Verizon, its officers or representatives.

Beyond my employee discount for Verizon services I pay the full retail price for all products.  None of the commentary on products or services in this blog are provided in exchange for any kind of compensation.