In the interest of a Cavuto-bashing hat trick, I had to comment on this little tidbit about Fox News altering the transcript of commentary that was aired on the network in which Neil Cavuto attempted to take Apple to task for disappointing iPhone sales. In the process of his commentary, Cavuto made several mis-statements. the Fox News web site says of the corrected transcript “This is the correct copy that was read on air.” The corrected transcript is not what I have heard was actually said on the air, and it STILL contains incorrect information.
From Daring Fireball:
I will admit upfront that I did not see the initial commentary made by Mr. Cavuto. I also have not been able to find a video of the commentary on-line. I’m taking Daring Fireball and the commentators of MacBreak Weekly at their word, and I have little reason not to do so. Cavuto initially ignored the fact that Apple actually sold 270,000 iPhones in the first few days of sales. Considering the issues many early adopters had activating their phones in those first days, this is not an unusual disparity between number of phones sold and the number activated. Also, no doubt many people bought multiple phones as gifts, to sell on eBay, etc. It’s important to keep in mind that there were only 30 hours of the second quarter in which the iPhone was actually available for sale.
The transcript still includes a claim that Apple had projected the sale of 500,000 iPhones in the first weekend of sales. This is utterly and totally false. Neither Apple nor AT&T, to the very best of my knowledge, projected any sales volumes before the phone was launched. The closest data to a unit sales projection I had seen for the iPhone in the weeks leading up to the launch was that each AT&T-owned retail outlet would have a total of 20 iPhones available for sale, and that no numbers were available on iPhones available at each Apple store. I can speak from my own experience of almost buying an iPhone at an AT&T store that the location at Potomac Yard in Alexandria, VA had way more than 20 iPhones for sale. If anything Apple and AT&T seemed to be setting expectations of iPhone shortages in the early days of the launch. So, wrong again, Mr. Cavuto.