Tag Archives: competitive intelligence

“How I Got My Job” in Competitive Intelligence

My friend and colleague Suki Fuller was recently interviewed for the “How I Got my Job” podcast.  Suki shares her experience getting a job in the field of competitive intelligence.  Her primary advice about presenting yourself in an interview or to an employer is the universally-applicable “Be yourself.”

Obviously if you’re interviewing for a position in CI it helps to demonstrate some of the requisite skills be displaying some insightful knowledge about the company and their industry.

Great job on the interview, Suki!  Anybody considering a position in CI is well-advised to give this interview a listen and take Suki’s advice to heart.

How I Got My Job | Job-hunting success stories podcast.

Post-Hiatus Brain Dump

It’s been a long time since I’ve posted an entry.  Part of the reason it’s been so long has to do with a significant amount of activity around end-of-year projects at work.  The need to have several contracts done, dusted and in place by the end of the year has been driving my activity for the last month or so, and is likely to occupy much of my time in the weeks that remain in 2008.

 

I’ve also diversified my content creation pretty far and wide.  I’ve been posting some entries to my internal blog within Verizon, which of course only those inside the company can see.  I’ve also been posting a lot of short thoughts to my Twitter feed that also are posted on Facebook.  Finally, more of my content is finding its way onto social networks as opposed to a stand-alone blog.  I like the interaction, and it’s easier for people to read and comment on a site that gives them so many reasons to visit.

 

So much has been going on in the past few months, that several times I felt like I wanted to blog but couldn’t find the bandwidth to spend some time putting together my thoughts to say anything substantive.  The turn of events in the financial markets actually kept me up several nights in September and October.  The $700 Billion TARP plan seemed to me poorly considered and since inception poorly executed.  The decision to use the funds to shore up banks as opposed to purchasing assets seems treating a symptom rather than trying to address the cause.  It could also be said that we would have been better off letting the market adjust itself.  I tend to agree with this sentiment, and our current approach encourages the very moral hazard that got us into this problem in the first place.

 

There is a great discussion happening on the Competitive Intelligence social network on the Ning social network platform.  For my professional field of interest this has raised a question about whether or not the financial collapse is a failure of commercial intelligence.  I tend to regard the situation as an inability to clearly evaluate the risk of new financial products and a faith in a fundamental assumption that “the price of real estate always goes up.”  This unquestioned assumption led borrowers to buy more house than they could really afford (with little or no money down or even negative equity), lenders to disregard a borrower’s ability to pay and purchasers of asset-backed securities to vastly underestimate the likelihood of defaults and the magnitude of the damage from that possibility.  I’m also convinced that greed and cognitive dissonance make it more difficult for groups of leaders to hear contrarian views and convince themselves that they’ll get out of a bubble market before it bursts– even after they recognize the bubble.  People become like sinners convinced that they’ll repent on their deathbed, never considering that they might get hit by a bus.

 

Questions of risk and challenges to unquestioned assumptions are core to competitive intelligence.  The real challenge is in communications and persuasion.  Telling decision-makers what their options are or what they should do is often considered blasphemy by intelligence professionals.  Recent national security and commercial intelligence failures are clear evidence that quality intelligence needs to have a perspective and needs to have teeth.  An important question about this is whether or not intelligence professionals in government or commercial organizations can strike the right balance here and not truly over-step their bounds.

 

I’ve gone so far in conversations with fellow intelligence professionals to question whether or not the current financial crisis doesn’t show us that we are ready to turn a page on our economic model.  I don’t mean to suggest the “End of Capitalism” that so many have suggested.  Mainly I mean to hypothesize that we’ve seen the limits of how big companies are able to become under current management practices and technology.  Certainly we’ve seen that there is a limit to the level of complexity we are able to grasp in our financial products and understand the inherent risk behind them.  Subsequently we’ve seen a boundary to our current ability to calculate the real value of these financial vehicles as well as the ability to regulate their structure and trade.

 

Barack Obama’s election is another big news event from my blogging hiatus.  The historical significance of the election is obvious.  I hope that the election of such a thinker will re-establish the notions of debate and evidence in American culture.  After the past few years Americans have become numb to “truthiness” pandered by “scientific” think tanks on the religious right.  While I’m not so naive to think that political survival will trump rational policy decisions, I do believe Obama and his leadership team named so far represent a considerable improvement over the current cast of characters in the White House.  A critical challenge for President Obama is going to be controlling some of the more extreme elements of the Democratic leadership, and we must all remain diligent that a Democratic majority doesn’t behave as the Republican majority did from 2001 – 2006.

 

Don’t even get me started on the bailout of the big three auto makers.  That’s so much a non-starter.  The best we should offer these companies is government-backed debtor financing under a major Chapter 11 restructuring.  According to the Economist the auto industry is set for substantial growth in the next four plus years as the new middle class in China and India purchase more and more cars, including those produced by Ford and GM’s overseas units.  That may very well be the case.  A major restructuring now under Chapter 11 will help these companies get their operations and organizations in shape to reap the rewards of this potential market.  All that said, the assumption that the new middle class in China and India will continue to grow and see income growth that affords them automobiles in large numbers is an assumption that needs to be questioned.

Some CI Guides for Podcamp Attendees

Yesterday I had the chance to attend several of the sessions at Podcamp Philly 2008 in the City of Brotherly Love. I met several great people, including Shashi Bellamkonda, who has the awesome title of “Social Networking Swami” at Network Solutions. I wish I had a sexy title like that. I keep gunning for that Dark Lord of the Sith promotion at work to no avail.

Hopefully I was able to provide some valuable insight att Suki Fuller’s session on Competitive Intelligence and Social Media. Several of the folks at the session asked what some of the best resources were for learning how to conduct competitive intelligence. With that in mind I thought I would provide some sources that I’ve found useful:

Kirk Tyson’s Complete Guide to Competitive Intelligence
A great overview of the practice, complete with templates.

Early Warning by Ben Gilad
More of am examination of strategic blind-spots than a tactical how-to. A valuable reminder of how business leaders can retain or regain their external perspective on changing markets.

Business and Competitive Analysis: Effective Application of New and Classic Methods by Babette Bensoussan and Craig Fleisher
A great guide to some basic and advanced methods. Despite some of the advanced material readily accessible.

Always take a look at the resources available on the Society of Competitive Intelligence Professionals web site.

I would be remiss if I didn’t also mention the Competitive Intelligence Podcast by yours truly. Some of the early episodes in particular go over some good basics about how to use the Internet to conduct competitive intelligence. Later episodes address using social media like LinkedIn, wikis and Twitter for competitive intelligence.

SCIP 2009 Call for Proposals

As the vice-chair for SCIP’s 2009 conference planned for April 23 – 24 in Chicago, I am happy to report that the call for proposals has finally been posted on the SCIP web site.

In the past I’ve had the pleasure to both present at a SCIP conference and serve on the program committee to choose the sessions that will be presented in a particular track.  If a CI professional has a topic that they would like to promote or explore, a session at the SCIP conference is a great way to do that.

We’ve tried to put together an innovative set of tracks and meet the needs of both new conference attendees and old hands.  The new tracks are as follows:

  • CI Offense/Defense
  • Professional Effectiveness
  • Critical Skills
  • Entrepreneurial CI
  • Intelligence R&D
  • Active Dialog

I’m happy to field any questions propsective presenters might have here on this blog or in e-mail.  At a high level I would recommend that you choose an interesting topic for which you can demonstrate an in-depth or unique knowledge.  I also highly recommend taking the time to put together a strong and detailed proposal.

Good luck!

“New Ways of Knowing” Intelligence 2.0 Panel January 24

Some readers of this infrequently-updated blog may be aware that I am the chapter coordinator for the Greater Washington Chapter of the Society of Competitive Intelligence Professionals.  For the month of January we are putting together a truly unique program, and I want to make sure as many people as possible are aware and have an opportunity to attend.

The program is entitled “New Ways of Knowing” and is focused on the application of new Internet platforms and tools to the practice of intelligence collection, creation and distribution in commercial and government environments.  I’ll be functioning as the moderator, and our distinguish panel consists of:

Don Burke, Intellipedia Doyen, CIA

Sean Dennehy, Chief of Intellipedia, CIA

Eric Garland, President, Competitive Futures, Inc. and author of “Future, Inc.”

To give you an idea of the caliber of the program I am expecting, I want to share an excerpt from an interview Sean Dennehy recently gave to the Washington business forum ExecutiveBiz.  It’s the most eloquent and concise definition of “Web 2.0″ that I have seen, and goes far beyond the notional buzzword bingo that most pundits throw at you when they talk about the concept:

ExecutiveBiz: Web 2.0 means different things to different people, how would you define the web 2.0 tools as it relates to the intelligence community?

Sean Dennehy: Tim O’Reilly coined the term, web 2.0–it’s basically using the internet or web as a platform in which applications improve the more people use them due to network effects. I often relate to our students a story about  when I first joined Facebook (Facebook is a good example because it’s an obvious web 2.0 application). When I first started using Facebook it had very little value to me until other colleagues and friends started using it, then it became a much richer source of information for me. So how does this relate to the IC? Well it’s about user participation. The more people that start participating and using the tools, the more we can work collaboratively to build knowledge across the IC.

Prior to Intellipedia, blogs and TagConnect (the social bookmarking software in the IC), you had to go through a webmaster to get anything posted to the web. I remember sending out “blast” emails to everyone in the IC that you knew worked an issue, but emails fall into what we call a channel and can only be seen by those people on the distribution list, when there might be others outside that list that might have something to contribute. By using blogs, Intellipedia, and TagConnect, you can move the analytic “conversation” previously trapped in a channel out onto a  platform where more people can see it and participate. That’s actually one of the recommendations from the Iraq WMD Commission—to make the IC’s analysis more transparent. I believe that these tools can help us become more transparent.

So join us for what’s definitely going to be a great interactive panel.

January 24, 2008
12 Noon – 4:00 PM

Embassy Suites
4300 Military Road
Washington, DC

Register here at the SCIP web site: http://members.scip.org/scriptcontent/BeWeb/events/eventdetail.cfm?

The Predictive Power of Social Network Analysis

I came across this rumor on Engadget that AT&T may link up with Apple to make the Apple TV set-top box compatible with the AT&T U-Verse Internet television service. The link-up may come in 2008. This rumor comes not too long after reports that content from YouTube will be showing up on Apple TV before too long.

Both of these possibilities excite me because at a recent presentation I gave on applications of Social Network Analysis in Competitive Intelligence I used the relationships Apple has with both Google (Google CEO Eric Schmidt is on the Apple board) and AT&T (the iPhone) as creating the potential for unique cooperations in the area of IP television based on overlapping competencies in that space.

See below for a screen shot of the slide in question I used to illustrate the potential for SNA to help generate theoretical basis of inter-firm collaboration. If both of these reports turn out to be true that is a vote for the actual predictive potential of SNA. It’s a coincidence, but I still think it’s pretty neat.

HP and Pretexting Results in Misconceptions about Competitive Intelligence

This frustrating bit from the San Francisco Chronicle came to my attention in a Special Libraries Association newsletter. The article’s author equates competitive intelligence with industrial espionage. Unfortunately the article does this by glossing over some very important details and nuances.

Companies that want to delve into James Bond territory have several types of activities to choose from, including competitive intelligence, security and private investigation. Major corporations generally have in-house specialists in at least the first two of those areas. All of those professions draw some personnel from the worlds of law enforcement, military intelligence and even the CIA.

There was a time when a significant proportion of those doing competitive intelligence in the commercial world came from the world of national and military intelligence. The early practitioners of competitive intelligence gained much from government intelligence, but not through knowledge of the trade craft of espionage. Rather the great gift from the government to the commercial intelligence sphere was the methodical, process-driven way to think about defining intelligence requirements, collecting evidence through primary (talking to people) and secondary (reading) research, applying rigorous analytical processes and finally offering the end result to those decision-makers. This moved the ability to make strategic business decisions from something based on clairvoyance and hunches to something based on evidence and measurable, repeatable processes.

Michael Porter outlined his Five Forces of a competitive marketplace in 1980 and since then competitive intelligence has moved on to become a viable business practice. The thought leaders in competitive intelligence today come from the commercial and academic spaces.

Competitive intelligence means collecting information about rivals. Competitive intelligence firms and their trade group say they collect information through public sources and never conceal their identities.

It is a central component of the Society of Competitive Intelligence Professional’s Code of Ethics that competitive intelligence professionals honestly represent themselves and not engage in practices such as social engineering or pretexting. The reality is that this ethical code protects the investigator as much as it is an act of respect for the target, as witnessed by the hot water HP and their private investigators are in right now.

The real value of competitive intelligence is in capturing significant volumes of information by talking to people (people who know who you are, what you do for a living and on behalf of whom) and reading publicly available information and applying analytical techniques to the data in order to get the big picture. It’s asking “What if?” questions and challenging assumptions. In the end competitive intelligence empowers organizations who use it wisely to anticipate and respond to competitor and marketplace moves much better than one could ever respond relying on occasional morsels of limited information gleaned from industrial espionage.

Technorati Tags: Competitive Intelligence, Pretexting

Presenting at the Washington SCIP Chapter this Month

Just an FYI that I am presenting a talk entitled “Really Simple Syndication: A CI Professional’s New Best Friend” at the Washington, DC chapter of the Society of Competitive Intelligence Professionals. It’s going to be Wednesday, 22 February at 18h00. We’ll be meeting at the Embassy Suites in Old Town Alexandria.

I’m happy to report that my frist draft of the presentation is complete as of this morning. Between that and the telecom law review getting done today it has been a very productive day.

Tags:

Better Ingredients, Better Pizza, Better CI

For those pf you who do not watch “The Apprentice,” you may not know that this week’s task was a major piece of product placement for Domino’s Pizza. Well, Pappa John’s got a bit of a boost from the show despite their largest competitor being featured so prominently in a hit show. Here’s what SFGate.com wrote about it:


After reading a press release about Domino’s involvement with the NBC reality show last week, Kentucky-based Papa John’s quickly launched their Spicy Meatball Pizza on Monday and filmed an ad featuring founder and chairman John Schnatter in a boardroom setting asking, “Why eat a pizza made by apprentices when you can call the pros at Papa John’s?”

“We decided to do this within the last seven days so with that timing we were not able to secure national network time,” Sternberg said. “But we were able to do local market buys throughout the country.”

That’s some spicy Competitive Intelligence, and a pretty ballsy advertising buy to boot! Most impressive was the competitor’s method of circumventing competitive product placement in television programming. I suspect the timing was not the only issue in Pappa Johns inability to purchase national network time, but likely a reluctance on the part of NBC to sell them ad time and potentially piss off Trump or Mark Burnett (the executive producer of The Apprentice). One thing to perhaps watch for in high profile product placements with television networks to add clauses that prohibit affiliates from selling commercial time to competitors.

The Aviator

Last night we went to see The Aviator. I have to say that I would recommend you see this movie if you havent already. Cate Blanchett is incredible as Katherine Hepburn. Character drama aside, this movie provides a very interesting look at some exciting years in the field of aviation and the airline industry as well. Industrial espionage also makes an appearance in the movie as well, which kind of shows the evil brother of Competitive Intelligence.

I’m always a little wary of the level of historical accuracy when I see a movie based on historical events. Of particular interest to me was how accurate Howard Hughes testimony before the Senate was. A quick Google search isnt taking me to a transcript, so Ill save that for later for the sake of expediency. As a side note, I did find what looks like a very cool site on Media Education. But, if its true wow.

And if those scenes arent true Ill just say, You mean the cops knew Internal Affairs was setting them up all along?