Comments on: Your Competitor Doesn’t Always Look Like You

By: Alan S Michaels

Alan S Michaels — Fri, 13 Feb 2009 22:46:59 +0000

Nice blog August!

Some people, like myself, may agree with most of your concepts, although we may use the term substitutes for companies that provide very different types of alternatives.

by the way – I looked up your blog via your bio onhttp://competitiveintelligence.ning.com/

By: Posts about Viral Marketing as of February 8, 2009 | The Lessnau Lounge

Posts about Viral Marketing as of February 8, 2009 | The Lessnau Lounge — Sun, 08 Feb 2009 15:44:18 +0000

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By: Mark Johnson

Mark Johnson — Sat, 07 Feb 2009 18:40:21 +0000

We held an executive forum about 3 years ago where one of our speakers was the corporate strategist for a company which owns many different restaurant chains.

He described a competitive assessment under a very unusual definition for competition:
YOUR COMPETITOR IS ANYONE WHO RAISES CONSUMER EXPECTATIONS.

Restaurants sell good food, but also a customer experience. If you get incredible service at a store or another restaurant or from really ANY provider, you will assess other customer service providers by a new – higher – standard.

This kind of redefinition gets you out of a box built by your own assumptions and prejudices.