Two weeks ago I had the great chance to attend and speak at the Frost & Sullivan Competitive Intelligence MindXChange. The topic that I was asked to speak on was on ways that companies can anticipate and evaluate competitive threats to their global growth strategies. I wanted to share the (slightly redacted) slides from that presentation.
My main themes can be summarized as follows:
- Managers must recognize other markets are distinct from their home market.
- Managers’ intuition is an inadequate mechanism to develop a global growth strategy.
- Focus on tight customer segmentation to identify opportunities that suit your established strengths.
- Evaluate your capabilities in the context of your target market, because strengths in your home market may be weaknesses in your target market.
- Incorporate local perspective into your CI and strategy practice.
I’m interested to know what readers think.
I really like this August. I teach this kind of stuff in my global CI course here at the University of Windsor. It combines traditional CI and international business literature and tactics. I wish more people were doing this, as there is also an SME versus large company angle that we don’t discuss frequently enough IMHO. Good job!
August, the topic you describe is very important. I think that CI practitioners need to understand how important is a local perspective. I think we should look carefully how CI need to be done when analysing global changes and trends. Your slides and ideas are very wellcome and give us good tips.