Jon Lowder of the Competitive Intelligence Marketplace blog had some excellent suggestions on alternative business models for giving away conference content. These are some excellent alternatives to my own suggestions from my previous post on giving away podcasts of conference content:
- Make certain videos free from the get-go. Just one or two to keep the buzz of the conference going.
- Make all videos free to SCIP members behind the SCIP firewall,
similar to what they do with magazine articles. Perhaps there’s a 3-6
month delay in doing this so that there’s still a premium for attending
the conference. It’s always a good idea to have more membership
benefits. - If you’re going to charge for the video then forget what I said about lower quality being better than no video at all.
- Sell sponsorships of each presentation, and by extension the video.
Sadly, Jon was not able to post his suggestions in a comment to my own blog. Previous run-ins with crazy volumes of SPAM led me to be perhaps a little overzealous in limiting readers’ ability to comment. I have made some changes to the blog srttings and hopefully have fixed this as an issue. Just know that any offers for herbal Viagra you see posted in the comments of this blog do not come with my endorsement.
