The Predictive Power of Social Network Analysis

I came across this rumor on Engadget that AT&T may link up with Apple to make the Apple TV set-top box compatible with the AT&T U-Verse Internet television service. The link-up may come in 2008. This rumor comes not too long after reports that content from YouTube will be showing up on Apple TV before too long.

Both of these possibilities excite me because at a recent presentation I gave on applications of Social Network Analysis in Competitive Intelligence I used the relationships Apple has with both Google (Google CEO Eric Schmidt is on the Apple board) and AT&T (the iPhone) as creating the potential for unique cooperations in the area of IP television based on overlapping competencies in that space.

See below for a screen shot of the slide in question I used to illustrate the potential for SNA to help generate theoretical basis of inter-firm collaboration. If both of these reports turn out to be true that is a vote for the actual predictive potential of SNA. It’s a coincidence, but I still think it’s pretty neat.

One Response to The Predictive Power of Social Network Analysis

  1. Hi — Have a look at open value networks. http://www.value-networks.com/ Social Network Analysis (SNA) offers a powerful academic tool for scholars and researchers. Network analysis in general is an important discipline for business as well. However, for business performance improvements, SNA only shows a small fraction of the picture. Key business processes, for example, are entirely left out of organizational SNA. A far more complete method for network analysis of business is value networks. Value networks and analysis (VNA) employee the identical mathematical network analysis rigor of SNA but also creates meaning and mappings of the critical process infrastructure. It furnishes visualization and optimization of entire business and economic ecosystems, including social relationships, knowledge pathways and key business process. See comparisons: http://kmblogs.com/public/item/166268 http://kmblogs.com/public/item/166232 Most value networks methods, tools, applications and technologies are open source, open content. Cordially, -j http://xri.net/=jheuristic

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