There’s been a good amount written on the web about how Apple and Sirius are going to work to include Podcast feeds of some Sirius programming as Podcasts for incorporation into the iTunes Music Store and iTunes’ forthcoming ability to support podcasts. I won’t both to link to any of the specific articles, but here’s a somewhat related article from Forbes about why radio must change.
I’m glad to see the satellite radio companies doing those things they need to do to go beyond a hardware-based distribution message to a content-based distribution method. In hindsite my entry on how XM and Sirius needed to change seems almost kind of like a “duh” statement. The fact that it does says good things, I think, about their strategic management. How many times has the MPAA or RIAA flows right past a “duh” opportunity to legislate and litigate to maintain the status quo?
