XM Partners with AOL

Per my last entry it looks like XM are pursuing alternate channels to distribute their content. XM have partnered with AOL to offer their content to AOL subscribers and others over the Internet.

It looks like XM is also going to get some of AOL’s radio content as part of the deal.

While this isn’t one of the three recommendations or thoughts I had about satellite radio, it looks like a smart move on the part of XM. This looks like less of a content distribution deal than a promotional opportunity for XM. AOL customers connecting over broadband will have access to XM content which could provide a strong motivator to subscribe to XM.

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